HOW The Denver Broncos Brand Was Created — Bakas Media
As I typed the headline to this blog post it struck me how fast time flies. I still think of the Broncos identity as “new” even though it’s been around since 1997. When I look at the horse logo on the side of the helmet it still seems new and modern. Back in 1996 I was a 26-year old assistant designer at NIKE in a department called Team Sports. Team Sports was part of NIKE Apparel, and our mission was to outfit players on field head to toe with NIKE stuff. We created all the on field ...