Freetail Brewing, a brewpub in San Antonio, TX, approached The MAD House a few years ago looking for a visual representation for each of their regular line-up of beers. Luke Miller, MAD House staff designer at the time, took the creative briefs and ran with them. These are the results.

Freetail Brewing

The objective of the beer was to create a beer that not only encapsulated everything that we as an agency are about but to ‘create an impression’ with our current and prospect clients. We decided to do just that with the labels, deboss them to ‘create an impression’ on the thick stock through a local printing firm’s letterpress machine.

The objective of the beer was to create a beer that not only encapsulated everything that we as an agency are about but to ‘create an impression’ with our current and prospect clients. We decided to do just that with the labels, deboss them to ‘create an impression’ on the thick stock through a local printing firm’s letterpress machine.

High Seas Brewing Co. is the unrealized dream of a small town home brewer (myself). The design of these bottles is based on two main principles simplicity and untraditional colour schemes. Each bee...

High Seas Brewing Co.

High Seas Brewing Co. is the unrealized dream of a small town home brewer (myself). The design of these bottles is based on two main principles simplicity and untraditional colour schemes. Each bee...

Cold Spring Lager Beer

A primeira lata de cerveja foi criada nos Estados Unidos em era necessário abrir com abridor de corte ou fazer buracos para beber; só depois foi criado o modelo crown, como as garrafas de vidro.


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We are in awe of this clever beer packaging design by Spanish designer Txaber, who studied Graphic Design at CVNP in Bilbao. Each can and bottle is pantone

This awesome pantone beer packaging matches the colour of the brew with the colour of the can or bottle

Cerveja Pantone! O espanhol Txaber criou uma série de embalagens que une cerveja com as cores da paleta Pantone. O resultado chama-se Beer Colors!

● Aww Love This! ✨ - Abashiri created the world's first blue beer! They get the blue colour by brewing with seaweed

Blue Beer's Nice 'Cause It's Made With Sea Ice!

● Aww Love This! ✨ - Abashiri created the world's first blue beer! They get the blue colour by brewing with seaweed

This kind of logo would be nice to show off the letterpress work.  Maybe we could use the watermark-style to place the product-specific imagery behind the text/logo in a lighter color. #ad

This kind of logo would be nice to show off the letterpress work. Maybe we could use the watermark-style to place the product-specific imagery behind the text/logo in a lighter color. #ad

Como seu cérebro reage com café e com cerveja | Bebida Liberada

É claro que as bebidas causam diferentes reações no cérebro do ser humano, mas você sabe quais são essas reações?

6 | The Ultimate Beer Infographic Just Got Even More Ultimate | Co.Design | business + design

The Ultimate Beer Infographic Just Got Even More Ultimate

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