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STRATEGY & BUSINESS

120 Pins
 2y
Collection by
National Gallery of Canada — AREA 17

Art Strategy

1 Pin
the differences between business-to-business and consumer decisions are not cut-and-dried. True, B2B sellers need to optimize prices, meet specifications, comply with regulations, and follow ethical practices. Procurement teams rigorously evaluate vendors and run total cost-of-ownership models to ensure that rational, quantifiable criteria around price and performance shape their analyses.But today meeting those criteria is table stakes.

B2B

1 Pin
These are all of the ways that Facebook can target you X_X and they're probably not including all of them here
Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers.
Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab

ADVERTISING

59 Pins
US // Gen Z & Milllennial stats about stories, platform usage, etc. "1 in 4 Gen Z andMillennials actively seek videos of products and services they are considering buying."
The Singles Economy is growing, and brands need to tailor their approach and offerings to reflect changed attitudes and expressions of singleness.   Interesting fact: "One in three single people, 35 per cent, do at least as much socialising online as they do in person."

GENERATIONS

15 Pins
Buy Me Once is a site started to discourage throw-away culture and planned obsolescence. They feature manufacturers that guarantee product quality and longevity, and even have a page for people to share their frustrations about things breaking.
why businesses should have rewards programs
Le Tote: unlimited clothing rentals. Found via https://thebillfold.com/le-tote-broke-my-clothing-crush-db593c9a2773#.abcshs26u

RETAIL

23 Pins
National Gallery of Canada — AREA 17 Everything Is Connected, We Are All Connected, Canadian Identity, Rashid Johnson, Canadian Art, World View, Call To Action, Strategic Planning, Business Strategy
National Gallery of Canada — AREA 17
National Gallery of Canada — AREA 17
the differences between business-to-business and consumer decisions are not cut-and-dried. True, B2B sellers need to optimize prices, meet specifications, comply with regulations, and follow ethical practices. Procurement teams rigorously evaluate vendors and run total cost-of-ownership models to ensure that rational, quantifiable criteria around price and performance shape their analyses.But today meeting those criteria is table stakes. B2c Marketing, Marketing Plan, Marketing Digital, Business Marketing, Marketing Dashboard, Business Logo, Business Customer, Business Planning
What B2B Buyers Really Care About
the differences between business-to-business and consumer decisions are not cut-and-dried. True, B2B sellers need to optimize prices, meet specifications, comply with regulations, and follow ethical practices. Procurement teams rigorously evaluate vendors and run total cost-of-ownership models to ensure that rational, quantifiable criteria around price and performance shape their analyses.But today meeting those criteria is table stakes.
These are all of the ways that Facebook can target you X_X and they're probably not including all of them here Facebook Ads Targeting, Facebook Ads Manager, Facebook Advertising, Social Media Advertising, Facebook Business, Social Media Facebook, Facebook Marketing, Social Media Graphics, Social Media Tips
All of Facebook's Ad Targeting Options in One Infographic [Infographic]
These are all of the ways that Facebook can target you X_X and they're probably not including all of them here
Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers. Rimmel Eyeliner, Halo Effect, Marketing Budget, Mixed Feelings, Influencer Marketing, New Face, Beauty Brand, Perception, Fashion Company
Inside Rimmel’s revamped influencer strategy
Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers.
DeepDiveFinds
DeepDiveFinds
Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab Likes Facebook, Facebook Fans, About Facebook, Facebook Posts, Facebook Contest, Social Media Roi, Le Social, Social Media Marketing, Digital Marketing
Did Facebook’s faulty data push news publishers to make terrible decisions on video?
Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab
Email from Sunday Riley, encouraging "influencers" to open new accounts through a VPN and write fake reviews. Anti Aging Skin Products, Anti Aging Skin Care, Space Race, Best Anti Aging, Love Hair, Staying Positive, Wet Hair, Hair Tools, Trending Memes
imgur.com
Email from Sunday Riley, encouraging "influencers" to open new accounts through a VPN and write fake reviews.
Marketing Articles, Marketing Services, Marketing Tips, Online Advertising, Pinterest Founder, Biz News, Tech News
Pinterest Is a Unicorn. It Just Doesn’t Act Like One. (Published 2018)
US // Gen Z & Milllennial stats about stories, platform usage, etc. "1 in 4 Gen Z andMillennials actively seek videos of products and services they are considering buying." Us Data, Understanding Yourself, Cool Things To Make, Improve Yourself, Platform, Ads, Videos, Creative
Homepage • #1 Platform to make better ads: Unify Data + Creativity • Vidmob
US // Gen Z & Milllennial stats about stories, platform usage, etc. "1 in 4 Gen Z andMillennials actively seek videos of products and services they are considering buying."
Seattle’s Wexley School For Girls set to close in spring | The Drum School Girl, Drum, Seattle, Closed, Spring, Girls, Toddler Girls, Daughters
Seattle’s Wexley School For Girls set to close in spring
Seattle’s Wexley School For Girls set to close in spring | The Drum
Report, Snapchat, Method, Traditional, Person
Report: Traditional methods of personalization don't work for millennials and Gen Z | MarTech
Nyden crowdsourced design inputs from Instagram, via artists (which they consider to include influencers) Fashion Brand, New Fashion, Fashion Design, Refined Fashion, Work Inspiration, Preferences, Blog
How H&M’s millennial brand Nyden is crowdsourcing design on Instagram
Nyden crowdsourced design inputs from Instagram, via artists (which they consider to include influencers)
Save Our Earth, Save The Planet, Ocean Pollution, Plastic Pollution, Save Our Oceans, Environmental Art, Environmental Protection, Grafik Design, Global Warming
Adventures in Greening: Pondering plastic bags (with music)
Surfing to Success
Surfing to Success
One of Domino's latest initiatives is filling pot holes (which are then stamped with the brand's logo). Cool for preventing car problems, but not a great reflection of the "dystopian" state of our nation, internet users say. Dominos Pizza, Street Marketing, Marketing News, Guerilla Marketing, Road Pavement, Creativity Online, Pizza Chains, Pizza Company, Pizza Delivery
Domino's is repairing roads, and some people say it reveals a 'dystopian' truth about America
One of Domino's latest initiatives is filling pot holes (which are then stamped with the brand's logo). Cool for preventing car problems, but not a great reflection of the "dystopian" state of our nation, internet users say.
“We try to create fashion like you create pop music,” he says. “You need to live up to your own craft, but interesting things happen when you start to interact with other tribes and other talent.” /Nyden, H&M's new label, is using  (internet) tribes as a main part of their marketing strategy. Things Happen, Pop Music, Fast Fashion, Internet Marketing, Marketing Strategy, Stylish Outfits, Talent, Ready To Wear, Summer Outfits
Is H&M’s new influencer-driven line the future of fashion?
“We try to create fashion like you create pop music,” he says. “You need to live up to your own craft, but interesting things happen when you start to interact with other tribes and other talent.” /Nyden, H&M's new label, is using (internet) tribes as a main part of their marketing strategy.