The dark, muted colors in this ad create a somber tone. The light coming from the top left shines down on the part of the elephant that is crumbling. The rest of the animal is shouting in a combination of pride and fear. There is a sense of a losing struggle. The only words are a message stating the fact that magnificent creatures are being destroyed every day. The WWF logo attaches the World Wildlife Fund to this struggle on behalf of these animals.
http://thrivenowforyourfuture.com/ I love this. Look how they use nature as a canvas with the negative shapes in the subject matter. Very creative. You have to look at the billboards. I would of added a bit more direct response to it, but it is beautiful branding.