In this Hard Rock Cafe ad, the design has combined a fork - standard eating tool - with a hand symbol that is common at rock concerts. The visual language in this image is the hard rock edge for this dining experience.
Heinz Tomato Ketchup This ad shows the need to satisfy curiosity. It shows this by having the ketchup bottle look like slices of tomatoes. Which satisfies the curiosity that it is made with real tomatoes.