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·Articles, infographics, and inspiration to help you craft amazing influencer marketing programs and get more from your influencers.
Last updated 2 days ago
Influencer Marketing Spend Forecast to Grow by A Third This Year - Marketing Charts
Brands are upping their investment in influencer marketing again this year, with spending expected to grow by 33.6% year-over-year (y-o-y). This is per the latest influencer marketing forecast from eMarketer. US influencer marketing spending – defined by eMarketer as “payments made to influencers or their representatives to promote products and services primarily on social media… Read More »
What Influencer Content Do Consumers Find Most Valuable? - Marketing Charts
Influencer marketing is continuing to grow, with 8 in 10 marketers and agencies saying they have increased the amount of influencer content they produce. However, as influencer content continues to grow as one of the most popular forms of content, not all is created equal in the eyes of consumers. A recent survey from SlickText… Read More »