designed by Studio Brussels Lof; the letters of "ONE DAY EXPO" look like they are carved out of ice cube. This is a smart choice in expressing the "one day" expo as ice cubes that last only for a short while and are gone once they are melted.
Making a 'perfect' typeface slightly imperfect. I see this as clear information being distorted, changed and manipulated by digital technological means. Once a handmade typeface is digitally corrupted.
The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.