L’Oreal Professional hair trends Autumn-Winter 2013-14, are now transforming its Colour Collections into an ‘It’ concept. Today, trends, or what’s considered “It”, can come from anywhere – runways, red carpets, and even the street. So L’Oreal Professional sources inspiration from the most important fashion shows, the world’s most photographed celebrities, and street style stars from around the world to create the season’s 3 key It Looks.