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Cadbury Athletic

Cadbury send personalised Dairy Milk Bars to Team GB athletes

de eBay

CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886 | eBay

Cadbury Athletic vs Bromsgrove Sporting. England, photo by David Bauckham.

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Athletics Pavilion, also known as the Cadbury Cricket Pavillion and the Coronation Cricket Pavillion (it was given in commemoration of the coronation of King Edward VII), this impressive building was a gift to the Bournville Cricket Club (from whom, I don't know) and was opened in June 1902.

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Team Ireland athlete Grainne Murphy pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland

Team Ireland athlete Paul Hession pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland

One of my favourite Mondelez PR activities: personalising Cadbury Dairy Milk bars with athletes names.

Football on the Cadbury playing field, the Athletics Pavilion in the background [From the clothes worn, this looks to be pre-1939] bournville1.jpg (800×555)

de Twitter

Timed perfectly as the media started to speculate about post-Olympic blues, Cadbury sent Team GB athletes personalised 1kg bars of Dairy Milk. Dozens of top athletes, including backstroke world record holder Gemma Spofforth – a chocoholic, her Twitter bio tells us – Tweeted about their freebie to their growing list of followers, ensuring potentially millions saw the act of confectionary benevolence.

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As Official Treat Provider to the London 2012 Olympic & Paralympic Games, Cadbury is encouraging the nation to get behind and cheer on Team GB.

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