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Cadbury Athletic

de Twitter

Gemma Spofforth on

Timed perfectly as the media started to speculate about post-Olympic blues, Cadbury sent Team GB athletes personalised 1kg bars of Dairy Milk. Dozens of top athletes, including backstroke world record holder Gemma Spofforth – a chocoholic, her Twitter bio tells us – Tweeted about their freebie to their growing list of followers, ensuring potentially millions saw the act of confectionary benevolence.

#Cadburys inflatable domes connected with tunnels, covered in bespoke covers. #EvolutionDome #BespokeBranding #TemporaryVenue #TemporaryStructure #PopUpVenue #PopUpStore #Branding #BrandAwareness #InflatableStructure

Team Ireland athlete Grainne Murphy pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland

Diving - Alexandre Despatie, Canada

Tory Nyhaug is a Canadian bmx cyclist.

Clemente Russo, Heavyweight Italian Boxer