Team Ireland athlete Grainne Murphy pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland
Details about CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886
CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886 | eBay
Football on the Cadbury playing field, the Athletics Pavilion in the background [From the clothes worn, this looks to be pre-1939] bournville1.jpg (800×555)
Team Ireland athlete Paul Hession pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland
Timed perfectly as the media started to speculate about post-Olympic blues, Cadbury sent Team GB athletes personalised 1kg bars of Dairy Milk. Dozens of top athletes, including backstroke world record holder Gemma Spofforth – a chocoholic, her Twitter bio tells us – Tweeted about their freebie to their growing list of followers, ensuring potentially millions saw the act of confectionary benevolence.
Athletics Pavilion, also known as the Cadbury Cricket Pavillion and the Coronation Cricket Pavillion (it was given in commemoration of the coronation of King Edward VII), this impressive building was a gift to the Bournville Cricket Club (from whom, I don't know) and was opened in June 1902.
One of my favourite Mondelez PR activities: personalising Cadbury Dairy Milk bars with athletes names.