Office collaborated with Ogilvy & Mather New York to create a visual vocabulary for IBM’s Smarter Planet campaign influenced by Paul Rand’s original design vision for the company

Office collaborated with Ogilvy & Mather New York to create a visual vocabulary for IBM’s Smarter Planet campaign influenced by Paul Rand’s original design vision for the company

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Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

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Paul Rand's silouette is sooo creative!  Take a close look and the texts to see what you can think of

Paul Rand's silouette is sooo creative! Take a close look and the texts to see what you can think of

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IBM Smarter Planet   |  The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

IBM Smarter Planet | The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

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Enorme Ação de Marketing da IBM com o Conceito "Smart Ideas for Smarter Cities." #ibm #marketing #advertising #design

Enorme Ação de Marketing da IBM com o Conceito "Smart Ideas for Smarter Cities." #ibm #marketing #advertising #design

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Áreas de Negócios e Segmentos atendidos pela IBM para um Planeta Mais…

Áreas de Negócios e Segmentos atendidos pela IBM para um Planeta Mais…

Delicious icons from IBM’s Smarter Planet advertising campaign by Ogilvy launched in 08/09.

Delicious icons from IBM’s Smarter Planet advertising campaign by Ogilvy launched in 08/09.

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IBM Smarter Solutions

IBM Smarter Solutions

IBM great computer

IBM great computer

IBM The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

IBM The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

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