Arranged by spine color, vintage Penguin paperbacks add a graphic punch to shelves.
Gallery Tschichold: Design for the penguin paperback edition of The Great Gatsby by Tschichold
Flyer Goodness: Classic Penguin Book Covers
Cover for Robinson Crusoe by Daniel Defoe :: Penguin Books
A rainbow of Penguins: Publisher Allen Lane wanted a logo that was "dignified but flippant," so the penguin brand was born. At sixpence, anyone who loved to read good stories could buy a paperback for the same cost as a pack of cigarettes. Lane's brainchild was born after he had visited Agatha Christie: he stood waiting for a train, realizing there was nothing but magazines and bad novels to choose from.