"The problem with a lot of our ubiquitious surveillance is precisely not that it is overtly hateful and hating. Instead, what makes so much of it easy to pursue is that it presents itself as a kindness. Here is some advice about not reading the Internet so much! Here is a way not to die because you read your iPad before sleeping! Here is some food you should eat instead of what you are eating! . . . Here are some bad people that I am sure you are not."