Majority of U.S. consumers willing to pay more for Fairtrade bananas, study finds - FreshFruitPortal.com
The result of a recent survey could spur new growth in retail for a category that tends to be a loss leader.
Impact | Fairtrade America
Not just a fruit bowl favorite, bananas are also the staple food for many people in developing countries. Although boosting the market for Fairtrade bananas in the United States and around the world has been successful, there are still challenges that continue to severely impact the trade.