“I would compare it to books. You can have an e-book, but it is just not the same as a hard-copy one. A printed poster, visible in the street, is communicating with people in a very direct and physical way. By using digital posters, you can be very creative, but they will never replace a normal printed poster. Do not under-rate traditions and materiality. To design a poster is one of the few ways for a graphic designer to create some kind of art. The poster has established itself as an indep...
