CONTOUR 1. Start out by using your fingers to feel where your natural cheekbone hollows out. Follow the line all the way back to your hair line - THAT is where you want to start your contour. 2. Roll your brush into your contour color. I like to take quite a bit off at first and gradually build the contour 3. Sweep your brush from your hairline to just before the apple of your cheek starts - your contour should not enter the center of your face.