Harmonia Matemística, uma proporção reconfortante...
Design firm AdamsMorioka demonstrate how the Golden Section, also known as the Golden Mean, Golden Ratio or Divine Proportion, is used extensively in Swiss Typography. Here they demonstrate it's use in a piece by Josef Muller Brockmann
folding receipt, Maaemo identity by Bureau Bruneau — Designspiration
Song Board Installation by CSM Students - News - Frameweb
The target market that is being aimed at is everyone. This advertisement is particularly unique because it is extremely eye catching. There are words that are bold and can bring a ton of attention to the board as the question being asked is interesting. Also, the key component that allows this advertisement to be successful is the fact that you can interact with the board, and answer the question that it is asking. This ad would be memorable and would be shared with friends, or relatives.
Resistência - Exhibitions / studio andrew howard great adaptation of quotes:
Le Corbusier - The Department of Advertising and Graphic Design