2000s frutiger aero

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soap bubbles floating in the air over a city
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an underwater scene with a blue ball floating in the water and fish swimming around it

This article is part of a series on the Frutiger Family Frutiger Aero (also known as Web 2.0 Gloss) is a design aesthetic that spanned from roughly late 2004 to 2013 and peaked around 2007 to 2012. Early instances of the aesthetic overlapped with Y2K Futurism in the mid-2000s before completely eclipsing it by 2007, and also overlapped with the McBling and Electropop 08 aesthetics. It is characterized by its use of skeuomorphism, glossy textures, cloudy skies, tropical fish, water, bubbles...

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the grass is blowing in the wind and bubbles are floating on the blue sky background
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