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Snowflakes, Me Me Me Millennials + Phone Zombies—the British Army Wants You  Does this new recruitment campaign miss the mark, or is this case of political correctness gone mad?  Words by Billie Muraben Employer Branding Campaign, Recruitment Advertising, Recruitment Poster Design, Recruitment Campaign, Recruitment Ads, Ads Agency, Branding Campaign, Recruitment Marketing, Army Recruitment

In its latest recruitment campaign for the British Army, creative agency Karmarama has drawn upon both historic and very (overly?) contemporary references in a series of posters, TV, and radio ads titled, “Your Army Needs You.” Based on Alfred Leete’s 1914 recruitment poster, “Lord Kitchener Wants Y

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How to build a campaign? ✅ Channels: Determine the most strategic media channels to reach your audience ✅ UPS’s: Don't forget your brand's unique selling proposition ✅ Insights: Do research to uncover insights that will drive your campaign ✅ KPI’s: Determine key measurable goals for your campaign ✅ Audience: Specify the demographic you intend to reach with your campaign ✅ Values: Keep brand values in mind when developing your campaign . . . . #ACIC #vgu #aim #nitiaayog Employer Branding Campaign, Work Strategies, Situation Analysis, Campaign Strategy, Effective Ads, Measurable Goals, Marketing Career, Design Campaign, Business 101

How to build a campaign? ✅ Channels: Determine the most strategic media channels to reach your audience ✅ UPS’s: Don't forget your brand's unique selling proposition ✅ Insights: Do research to uncover insights that will drive your campaign ✅ KPI’s: Determine key measurable goals for your campaign ✅ Audience: Specify the demographic you intend to reach with your campaign ✅ Values: Keep brand values in mind when developing your campaign . . . . #ACIC #vgu #aim #nitiaayog

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