Branding 101

How to Build a Brand on a Small Budget

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create" the brand, but you can make efforts to influence the customer's perception of the brand.

Have you locked in on your brand voice? If you haven't, learn how to craft one that captures your brand's personality and tone.

#gtstudio If you're searching for how to branding tips or for business branding ideas, you should read this post with brand identity tips. Branding your business as a creative and bring it to a new level - business tips for creatives by GT STudio

So you’ve heard the word “branding” used in about a thousand different contexts and in reference to different things… and right about now you’re probably thinking that you just don’t get it. Maybe you’ve tried to hire a designer and been confused by some of the language they use. Or maybe you’ve

Blog Articles about branding, visual brand design, brand strategy, graphic design, creativity and business for small creative business owners.

“Why do you do what you do?”– this is probably one of the hardest and most confusing questions I ask my clients…. And I love it! *evil laugh* You see, all business foundations are built on three levels: (1) WHAT you do, (2) HOW you do it, and (3) WHY you do it. And the […]

Unlock your brand's archetype potential. When correctly identified, brand archetypes reflect a brand's personalities and better align personality types with specific customer personas. Innocent: pure and optimistic, seeking simple, uncomplicated happiness. Sage: wise and knowledgeable, offering guidance and insight. Explorer: adventurous and curious, driven by the desire for discovery. Outlaw: rebellious and bold, challenging norms and conventions. Magician: visionary and transformativ...

Follow this handy guide to analyze your employer branding, identify what makes you unique, and tell stories that attract the right employees.

Swoon-worthy design with a friction-free process.

Whether you’re in the middle of a logo design process, revamping your existing logo, or just starting to think about your visual identity, there are common mistakes you can learn from. I continuously emphasize that logo creation is just a part of the larger brand design process, and not its sole concern. After all, a […]

Swoon-worthy design with a friction-free process.

Every successful brand is composed of many different elements, but they all work together to create an effective and differentiated brand strategy.

A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]

Ena | Brand Strategy & Inner Guidance on Instagram: "Being your authentic self, Serving your community and recognising their needs through competence, resonance, analysis, asking questions, active listening, building trust & observation. #brandstrategytips #brandconsulting #growyourbrandonline #personalbranding #strategicbranding #brandstorytelling #brandstrategymatters #creativeentrepreneurs #personalbranding101
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4303 likes, 57 comments. “#brandbuilding #marketingtips #smallbusinesstips #entrepreneurtips”

The visual elements are a critical component of branding. They make your brand recognisable and when it’s done consistently, it makes a brand memorable. Here are 12 important elements that impact your brand visibility. Make sure they all work together. Save and follow @kenny.kenray for tips that will improve your design strategy. #brandingdesign #businessofdesign #designstrategy #designbusiness #graphicdesigning #graphicdesign #graphicdesigner #graphicdesignresources #graphicdesigntips #...