Cosmetics laboratory

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Once upon a time, the idea of organizing your skin care and makeup wasn’t really a thing. The reason? Routines were minimal — and not in today’s terms, but quite literally just a couple, maybe a few products. Nowadays, in a world of extensive skin-care routines and sculpted and highlighted makeup looks, more products than ever are making their way onto our vanities. That’s why it’s essential that we learn to organize our beauty goods.

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Nuori founder, Jasmi Bonnén, had a vision for a radically different kind of skincare brand — one based on freshness. While traditional skincare products are formulated for a long shelf life, Nuori would be made every 12 weeks, keeping its naturally-derived ingredients potent and preservative free. NR2154 turned this novel approach into an impactful yet easy-to-understand brand, from naming, to packaging design, to digital, and helped launch the brand across DTC and global retail partners.

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