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Generation z

Get to know Generation Z, the youngest and most influential consumer group. Discover their unique behaviors, preferences, and how to effectively engage with this generation for your business.
From birth, Generation Z's whole life is already on the web, and social media is a natural extension of their personality.....A generation steeped in the Internet at birth  As the author points out, the fundamental difference between the two generations is the fact that young people of Generation Y (or Millennials) have grown up in a world full of change with intelligent devices and the emergence Internet.  #millenials #genZ #digital Media General, Generation Gap, Z New, Instagram Growth, Photography Projects, Aesthetic Images, Poster Design, Art Design, Species

In a recent article on Sprout Social; Gen Z vs Gen Y: Does the Hype Add Up, Aubre Andrus discusses some highlights from an influential Sparks & Honey study that distinguish the Z generation of their predecessors in Generation Y. According to the study, published in 2014, Generation Z (born after 1994) already accounts for over a quarter (25.9%) of the population, representing the largest contingent since the baby boomers. (Read also: Toward New Baby Boom With Generation Z). A generation…