Glossier advertising

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there is a sign that says everyone says they're low maintenance it's okay nether are we

This Glossier subway ad uses personal relevance to market themselves to their target customer. This is one of the many personalized, humorous ads that are on subway cars so that you have something to read while you avoid eye contact with people. By making a joke about being "low maintenance", the makeup brand connects and creates interest with the audience of the ad. Source: google images

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