Power of makeup

Russian makeup artist Goar found this lady whom she did not name, on the subway and decided to do a transformation on her. She said it was the first time she

"I just want people to know that makeup is fun... If you want to go for a red lip and crazy-bold eyes, do it. There are no rules to makeup. [It's] there for days when you just wanna look hella good."

A dab of mascara, a hint of blush, and you’re ready to roll with that homemade makeup look. Most often, it’s stunning as it is, but in the world of makeup, god is in the details. And one Russian make-up artist Julia Ismailova is showing what a day and night difference a little subtlety can make.

The internet is awash with pictures of women who've made up half their face but left the other side natural. We asked five women to go ‘half-and-half’ with the help of the make-up artist sisters the Chapmans.