Purple shampoo is a specialty colored shampoo used to neutralize unwanted color tone in the hair. The best ways to use a purple shampoo is to apply it on blonde hair for toning or white hair (gray hair) to enhance and clean it. Furthermore, it can be utilized on brunette (brown hair) to eliminate a Brassy hair look as well. Your hair’s overall condition and the manufacturer instruction should determine how long to leave the shampoo on your hair.
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We've put together this ultimate guide to help you properly maintain your beautiful color. From understanding what it is and how it works, to how often you should use it - here's all you need to know about purple shampoo for blonde, lightened, or gray hair.