Ruler archetype

The 12 brand archetypes are based on Carl Jung's personality archetypes. This brand stylescape takes its inspiration from the Ruler Archetype. The Ruler is focused on winning and being the best. They are in constant pursuit of excellence and luxury is well deserved as a reward for hard work. Rolex, Mercedes Benz, and British Airways are often cited as brands which embody the Ruler Archetype.

Ruler brands often claim that they are number 1, the market leaders or thought leaders in their category. Does this sound like your brand? Read on to find out.

Brand Archetypes are the most powerful way to understand your brand on a personal level. Are you the Ruler Archetype? Find out with my FREE QUIZ!

As opposed to the caregiver, that is also striving for order and stability. The ruler has a more dynamic attitude and active approach, in which they take the role of a stream than a fish.

Discover recipes, home ideas, style inspiration and other ideas to try.

A beautiful visual brand, encapsulated. Designed for your The Monarch / Ruler Brand Archetype. See them all at MelissaBolton.com/Ensembles A brand color palette, font hierarchy and mood board

The inspiration for the brand board is a authentic, raw, vulnerable woman type of vibe. With the caregiver brand archetypes, we wanted to showcase the feeling of devotion and need for security. Think Mother Teresa, Princess Diana, Opra. Use this brand board to spice up your brand identity and elevate your brand to the next level.

Jamie Thomson Designer: The Ruler brand archetype, also known as the boss, leader, aristocrat, role model, manager, queen bee, or administrator thrives on

Wondering how to brand the Monarch Brand Archetype? Meet Royale. A stunning visual brand ensemble created especially for Ruler / Monarch Brand Archetypes. What's Inside: Color Palette + Font Hierarchy + Mood Board See them all at MelissaBolton.com/Ensembles

If you are planning on including the Ruler archetype in your brand strategy, you have come to the right place.