The collaboration between Adidas and music legends is no secret. In the last decade the likes of Harry Styles, Beyonce, and Kanye West have all collab’d with Adidas. In the 90s, the Britpop lads like Blur and Oasis were big supporters of the brand. But where did Adidas and music’s love affair start? To find out, we have to go back to the 1980s clothing culture when streetwear and hip-hop were making waves. The two cultural phenomena with the help of Adidas shaped style and identity of…
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