Sports visual identity

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the front and back covers of magazines with faces painted in different colors, including yellow

THRU on Instagram: "Design system for FOX SPORTS’ Summer of Stars broadcasting. At the core of the identity is the Star System, featuring typographic compositions that display the campaign’s theme. The flexible design also incorporates soccer-inspired stripes, allowing for variation while maintaining brand consistency. Customizable templates were developed to help the team adapt content across formats. ·
Creative Direction: THRU
Visual Identity / Design System: THRU + @davidrinman Motion…

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a group of yellow and blue signs sitting on the side of a road next to a parking lot

Two stars of the international football calendar – 2024 Copa América and UEFA Euro – received an extra dose of sparkle when FOX Sports (having acquired the English-language rights to UEFA national team matches) commissioned design studio THRU to create a captivating identity for their coverage of the men’s football championships.

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an advertisement for the next up sydney expo, featuring black and red lines on different colors

Our Friends creative agency created the name and brand identity for SailGP, a global sailing championship founded by Larry Ellison and chaired by Sir Russell Coutts. SailGP is the fastest race on water redefining what sailing is today.

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four posters with different sayings in green, orange and red on black background that include words from the book speed passion to glory

The FISCHER RACING TEAM had its beginning with Thiago Fischer's dream for motorcycle racing. After meeting the racing instructor Leandro Rad and some conversations, they decided to create the team and compete in the biggest motorcycle racing competition i…

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