The saturday evening post

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The dramatic changes for women in the 1920s – the right to vote, the spread of middle-class affluence, and a rejection of Victorian mores – vividly influenced fashion.

For this special football issue, the Post re-used the art that first appeared on the cover of the October 21, 1950 issue. As the Norman Rockwell Museum describes it, “The engaging charm of this illustration is the very scrawniness of these young football players, and the sense of significance that the coin flip holds for them, which Norman Rockwell captures perfectly.”

Many of the most recognized and beloved Norman Rockwell paintings on the cover of The Saturday Evening Post depicted the holidays, whether it was the presentation of a mouth-watering turkey at the Thanksgiving table or a rosy-cheeked Santa checking his list to see who was naughty or nice.

lostsplendor: Easter Walk by J.C Leyendecker, April 6th, 1912 (via The Saturday Evening Post)

Joseph Christian Leyendecker (1874-1951) was a leading American illustrator for much of his long career. He produced more than 300 covers for the Saturday Evening Post, America's leading general-interest magazine during the first half of the 20th century. He also was famed for his advertisement illustrations for Kuppenheimer, a man's clothing maker and for Arrow collars and shirts. More background on Leyendecker can be found here and here. His distinctive style featured strong, crisp lines…

Charles A. MacLellan

The tradition of gift giving is as old as Christmas itself. But, like all traditions, it changes over time. In lieu of Black Friday madness, here’s how gift shopping used to work back in the day.

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