User persona design

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an image of a computer screen showing the user profile

User Persona is an important thing when you create Brand Design, it helps to understand who will use your product. The more clear will be the definition of the User Persona it will be easier for you to aim your Target Audience. #userpersona #marketing #branddesign #coffeeshop

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a pink and black resume with an image of barbara grey on the front, and back

Jakob Nielsen, co-founder of the Nielsen Norman Group, once said "pay attention to what users do, not what they say." When creating a user persona, you’ll need much more than hearsay from past users. You’ll need to focus on the what, how, and when just as much as the who to nail down your product

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