A clear cut distinction is made between actions (in the left hand menu) and products (in the tab navigation on top). The data shown focuses on the most recent changed information and is not a mere line up of products and balances.

A clear cut distinction is made between actions (in the left hand menu) and products (in the tab navigation on top). The data shown focuses on the most recent changed information and is not a mere line up of products and balances.

Example of tab navigation in which the tabs show relevant, dynamic data. (you could imagine showing the total number of certain products, certain transactions, certain notifications in a tab navigation.) Each little overview has a 'show more' button, which could unfold information and move the rest down, or take the visitor to a new page. There are nine piece of information displayed without offering something that looks 'cluttered'.

Example of tab navigation in which the tabs show relevant, dynamic data. (you could imagine showing the total number of certain products, certain transactions, certain notifications in a tab navigation.) Each little overview has a 'show more' button, which could unfold information and move the rest down, or take the visitor to a new page. There are nine piece of information displayed without offering something that looks 'cluttered'.

Good example of mixing data with functionality and notification (not how 'activate your card' is shown below the current account). This takes away the need for navigation, there is no 'menu' on this page.

Good example of mixing data with functionality and notification (not how 'activate your card' is shown below the current account). This takes away the need for navigation, there is no 'menu' on this page.

News websites are good at mixing more and less important information. They apply clear hierarchies which reflect in title, images, font-size, additional information, size etc of each item. Most news websites use a column layout and only a horizontal top navigation. Scrolling is important in these types of pages, not all information is in one screen.

News websites are good at mixing more and less important information. They apply clear hierarchies which reflect in title, images, font-size, additional information, size etc of each item. Most news websites use a column layout and only a horizontal top navigation. Scrolling is important in these types of pages, not all information is in one screen.

Another example where 'cards' of information are displayed, each one with a 'show more' button. Scrolling is used to be able to display a large selection of cards.

Another example where 'cards' of information are displayed, each one with a 'show more' button. Scrolling is used to be able to display a large selection of cards.

Product & services based tab navigation. A number of actions are displayed right next to the data, offering an alternative way to browse to a certain page. Lots of icons are used to make information more 'scanable'.

Product & services based tab navigation. A number of actions are displayed right next to the data, offering an alternative way to browse to a certain page. Lots of icons are used to make information more 'scanable'.

Bank Simple often uses the pattern of 'timeline'. Many screens of their online banking look like newsfeeds you are used to from social media.

Bank Simple often uses the pattern of 'timeline'. Many screens of their online banking look like newsfeeds you are used to from social media.


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