Guerrilla marketing to make people stop smoking. This harsh realization of using a fake pair of lungs as an ash tray shows the build up of cigarettes and shows how maybe even smoking a day can collect up and make a lasting damage on your lungs.
Brilliant Nike bench by ad creatives Anna Echiverri and Annie Chiu. This plays on nikes slogan of "just do it" in that its saying just carry on and push for your best. There is no need to take a break as you are able to carry on running etc.