A very rough and artsy design that gives a very strong fresh hand drawn feeling. The negative space is used well by images of food and cooking items leaving a nice showcase that entices and draws int he viewer.
McDonald's free wifi print ad is simple, clever and clear. They need to advertise that they have free wifi so very cleverly made the wifi symbol look like fries. It is quite clearly a mcdonalds ad and is easy to notice from afar.