This Wolverine/McDonalds poster is creative and visually-stimulating because the french fries look just like Wolverine's claws. It suggests that if you eat at McDonalds and get french fries, then you could be just like Wolverine.
Leo Burnett Frankfurt Germany for Mcdonalds The universal fishing hook is represented through McDonalds upside down Golden Arches. This was for the Filet-O Fish campaign. The fishing rod was to emphasize the freshness of the fish.