Purple Creative has designed the visual identity for a new range of whiskies called the Glenfiddich Experimental Series. The identities feature a mixture of portraits, tasting notes, hand-lettering, scientific equations and diagrams. Founding partner and
The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.