This bottle design has great use of space. In spanish, 'calavera' means, skull. This is a very clean , self-explanatory logo. As far as marketing, my eyes are drawn to the bottle making me want to try their tequila.
Wonderful textures in this space - the slick finish on the shelves, the storage baskets, and the soft taupe fabric of the egg chair. A heated version of this concrete floor would be great in our basement.