Saints on citrus fruit wrappers: the beauty of good - Italian Ways
There was a time when citrus fruits were wrapped in the images of saints like Francis of Assisi, Anthony the Abbot, Cosmas and Damian, Rita, Jerome, Lucy, Rosalia… There even was Moses, the prophet of the Old Testament, with a Michelangelesque “Why don’t you speak?” – which according to legend was what the artist asked […]
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Vintage posters for Sicilian citrus fruits - Italian Ways
The industry revolving around citrus fruit – from growing trees to international exportation – was the crown jewel of Sicily’s most modern and dynamic economy between the 19th and 20th century. Oranges and lemons were the most popular symbols of Sicilian culture and tradition in the world: they became almost a trademark of the region. […]
Carteles de naranjas e ilustración publicitaria
La naranja sigue siendo parte sustancial de la cultura, historia y modo de vida de Valencia. Un buen pedazo de esa cultura se refleja en algo tan característico de esta industria como fueron las et…
The history of fruit wrappers dovetails nicely with the early practice of graphic design long before this term was ever coined. The practice of wrapping fruit with tissue papers "began as a means of controlling the spread of fungal decay" according to Maurice Rickards in his book Encyclopedia of Ephemera. They were originally introduced for wrapping citrus fruits like oranges and lemons in the late 19th century, but were later adopted for apricots, tomatoes and other produce. Soon growers…