If you are doing business on the web and have Google Analytics setup for your website, it’s very likely that you know the bounce rate for your website. But, do you know anything about how it’s calculated, what your industry’s average bounce rate is or even what factors affect your bounce rate? Inspired by common […]
Mobile usage is growing by leaps and bounds, and has become a huge influence on consumer's purchasing decisions. Yet investment in mobile accounts for less than 1% of the average marketing budget. This data shows why that's a major mistake:
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The 2015 Mobile Landscape: Who Are the Major Players and Providers? - Mobile Marketing Watch
There’s a great race going on. It’s the race to get up to speed with mobile, the fastest-growing medium for connecting with consumers around the world. But for many marketers and media buyers, the world of mobile is still “terra incognita.” Who to call? Where to turn for help? What companies really know what they’re …