b a u h a u s . [ c o n c e p t ]
The Bauhaus was a group that began the modern design movement that now dominates our current market. Originally the movements main philosophy was the democratization of design. It experimented with the new made materials and function over form was deemed more moral.
Here we see Futura presented in a constructivist style or something straight out of the Bauhaus. Maybe futuristic type of poster would have been more fitting? Either way, futura was popular in the 70's and why it has a retro feeling despite being created in the 20's.: