Miller Print - Tales Lima Art Director

Made me want to read (even though I dont read Spanish) Miller Print - Tales Lima Art Director:

I like this copy because it presents two situations that are seemingly similar but are actually completely different. One of these is the condition in which the person has chosen the wrong path, and as a result, he screwed himself over with one stupid mistake. The other paragraph portrays a baseball game, an alternate reality that could have been if the right decision had been made. The voice does a good job of really putting you in the shoes of this person by using the word "you"

I like this copy because it presents two situations that are seemingly similar…

Paper Plus: Curry

Advertising Agency: FCB, Auckland, New Zealand Regional Executive Creative Director: James Mok Executive Creative Director: Tony Clewett Creatives:

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