leahshene: reiterates the natural desire we have as human beings to categorize, re-categorize, renew, and change for the sake of efficiency. from the unpredictable to predictable, because it is simple… and most of all, familiar.
In a project commissioned by the China Environmental Protection Foundation to walk more and drive less, DDB China’s Jody Xiong came up with the idea of sprawling a 12.6m x 7m canvas of a leafless tree across a pedestrian crossing. Pedestrians who crossed the road from either side would leave their green footprints behind — they first had to walk over a flat sponge that was soaked in green paint — so the more people walked, the more they helped the world to be green. -Article by Low Lai Chow