The Blog

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This may contain: an old building with the words peda - london at harrods

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𝒫𝑒𝓅𝒶 𝐿𝑜𝓃𝒹𝑜𝓃 𝒶𝓉 𝐻𝒶𝓇𝓇𝑜𝒹𝓈⁠

We are honoured to have joined the halls of London’s most esteemed department store, Harrods. Explore our signature curated collections for ages 0-4Y, now available on the 4th floor.⁠ ⁠ Immerse yourself in an elegant British shopping experience, where tradition meets luxury

This may contain: an image of a store front with flowers on the outside and words that read 10 questions with pepa gonzales

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PURO SF + F - Relax srl

⁠ Watch our founder, Pepa González, share the heartwarming journey behind Pepa London, from the first stitch to our Belgravia flagship. Discover her favourite collections and what's next for the brand! ⁠ ⁠ ⁠ Click the link in bio for '10 Questions with Pepa González' and celebrate a decade of cherished memories and timeless designs 🌸⁠

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I am beyond thrilled to announce the opening of our second store in the heart of Chelsea at 313 Brompton Road, London. ⁠ ⁠ This marks a new chapter for Pepa London 🤍⁠ ⁠ Your support and presence have been our inspiration, making milestones like this possible. We are excited to connect with more of you and become a part of the vibrant Chelsea community. ⁠ Your presence and support make every step of this journey meaningful. ⁠ ⁠ Warm regards, Pepa x

a little boy standing next to a pool wearing a sweater and blue pants with a horse on it

A Regal Return to Pepa London

An iconic Pepa London design, our updated Whale Intarsia Striped Jumper is a regal nod to our sense of traditional dressing and pays homage to childhood royal family dressing.

an old postcard with photos of people and mail from the united states, including a woman holding shopping bags

We’ve Landed in the USA!

We’re finally here, I can’t quite believe it!

two young boys wearing sailor's uniforms and smiling

My Mariner Memories

Embark on a voyage with us as we delve into the treasured realm of maritime-inspired fashion in our latest blog instalment, 'My Mariner Memories.'

two women standing next to each other in front of some trees and grass with one woman smiling at the camera

Magnificent Mothers

To celebrate this Mother’s Day, Pepa London have reached out to some of our favourite women and asked them to share some memories of their own mothers.

a row of books sitting on top of each other in front of a white wall

Brilliant Books

Each year, as children across the UK and Ireland dress up as their favourite characters and embark on literary journeys, we are reminded of the magic that books bring into our lives.

My Partner

Spring Summer Collection

Founder's Letter: Spring/Summer 2024

Each garment we produce becomes an item of the present and a treasured heirloom connected to the past, present and future.⁠

A Springtime Adventure

Embark on a journey of enchantment, 'A Springtime Adventure,' delight in the natural beauty of the great outdoors, where pastel hues, and whimsical florals blend into a symphony of timeless elegance.

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First Christmas Outfit

Pepa London x Merrythought

Combining Merrythought’s rich British heritage and Pepa London’s timeless aesthetic and ethos, we proudly introduce the limited-edition Merrythought x Pepa London bear collection.

Exploring Scottish Seasonal Dressing : A History of Holiday Traditional Attire

Many of us associate the holiday or Christmas season with traditional dressing and rich luxurious fabrics and colour palettes.

three children sitting on the floor in front of a woman who is pointing at them

Benefits of Imaginative Play

We all know that wonderful feeling when a child’s face lights up – something that so often happens at the mention of ‘Playtime’ or ‘Let’s play!’

a row of colorful beach huts sitting on top of a sandy beach

Colorful Beach House

Cape Town Itinerary

South Africa Itinerary

Summer Adventures | School's out for the Summer!

School's out for the summer and the much excited break has finally arrived. This is the time filled with sunshine, laughter, and quality family moments.

three children are holding hands in front of a fence and some grass with buildings in the background

Welcome to the Pre-Collection | Autumn 2023

I have always loved designing new collections. It is a project I most look forward to and love working with my highly talented team of creators and visionists.