Wonderful concept - Water-Powered Reeds Lights Illuminate Urban Waterfronts
Joe Donaldson co-directed this animation with Jay Quercia and this is a great example of collaboration. Working remotely out of Brooklyn with Gloss Creative in Canada, Jay led the design effort while Joe led the animation. Together they conceptualized, storyboarded, designed and animated this fun piece for Seneca College, bringing to light the fact that it’s never too late to follow your dreams.
Ready for take-off? Welcome on board! In this ad, Volkswagen surprises random people with a unique rocket-elevator and puts the "Fun Theory" to the test. This Volkswagen ad is part of the Fast Lane campaign that also includes two other clips in which passersby can opt for an unusual and fun experience.