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Adapting exotic things for non-exotic markets: how to replace authenticity with wedges & wedgies

The category is: billion dollar ideas. The answer: A diamond shaped patch of material that allows you to move with freedom from Warrior II to Triangle. The question: What is a gusset? Will also accept: Which seam ties together ancient India, Ayn Rand, Vancouver’s Yaletown, Goldman Sachs, and the outline of a human female’s labia majora? Or: What’s the holy grail of ethnic marketing? Or: What prevents “camel toe”? #Lululemon #CrossCultural #Yoga #StretchyPants

Street Yoga India Setu Bandhasana

Фотография martin strauss photography ben sattinger fitness автор Martin Strauss на 500px

Capoeira by Alfred Kendrick