This anti pepsi ad is a great example of semantic memory. You automatically know that this is the pepsi logo because of brand awareness. This shows that soft drinks such as this can make you fat so you must be careful what you put into your body.
Lego Print Ad This is a super simple, yet super clever ad that makes use of a single image, and doesn't even use copy. It shows that Lego is more than just a toy - it's about imagination for the kids that use them.
The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.