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Cannes Lion 12 - Grand Prix Direct - American Express "Small Business gets an official day"

Small Business Day - American Express / It's not advertising / To nie jest reklama

One example used is Tourism Queensland's 2009 "Best Job in the World" campaign, which offered one lucky person the chance to explore Hamilton Island for six months while blogging about it (for a paycheck!). The campaign generated over 610 hours of user-generated content and put the lesser-known destination on the forefront of users' minds. It also won three Cannes Lions Grands Prix:

#SocialSkim: Social Media This Week, Including a Content Marketing Children's Story

Best Job in the World Campaign Case Study. Good idea with amazing results to promote a tourism destination.

38. AMERICAN EXPRESS OPEN "Small Business Gets An Official Day"

Clio 12 - Gold Interactive / Interactive Campaign - American Express "Business gets an official day"

June 2012 - PR Cannes Lions 2012 Grand Prix Winner

JWT San Juan win the PR Cannes Grand Prix for "The most popular song" - Banco Popular De Puerto Rico.

Center for Selfie Improvement - YouTube Perfect Selfie... #Dell

Dell: "Center for Selfie Improvement"

Cannes 2014 Direct Gold - Milka Last Square - Mondelez International

Cannes 2014 Direct Gold - Milka Last Square - Mondelez International

Samdex Ads: Pierre, Melvin and Steve - Adsgn

The unique connection - amazing video! These kids wear blindfolds but pick their mamas out of a lineup by feel and touch every time. SO touching!!! <3

This Amazing Experiment Proves How Unique YOU Are to Your Child, Mama - and It'll Make You Cry

vintageborn: “lumieremorning: “e–ternally: “womaninthewoods: ““The Unique Connection” - Pandora Jewelers Watch as blindfolded children are able to pick their mother out of a group of women.

Mexico Tourism Board Made Billboards Out of Snow in Chicago This Spring | Adweek

Mexico Tourism Board "Snow Graffiti" - From Lapiz/Chicago,

Chateau Baccarat by James Bort

To celebrate the new Château Baccarat oenology wine glass collection,Baccarat gave photographer/film maker James Bort carte blanche to make a short movie.

Un moderno Ulisse per una straordinaria campagna Heineken per il #SuperBowl2014. Ecco #TheOdyssey di Wieden + Kennedy. #marketing

Heineken "The Odyssey Film" new video ad

Toyota Motor created a iPhone app/digital toy uses the phone's GPS function in a way that allows children to drive a virtual car along the same street as the actual car he or she is riding in.

Toyota's first digital toy is an iPhone app that allows kids in the backseat of a car to drive a virtual car that moves in conjunction with the real car they're in.

Axe - Wednesday

Axe Gets Pumped for Mondays and Wednesdays in Flashy Ads From BBH

LEGO Builders of Sound - Making-Of

LEGO Builders of Sound - Making of the star wars lego into an organ that plays the theme tune!

Old Spice | Believe In Your Smellf | Wieden+Kennedy

Old Spice Spokesman dumps Heather Graham

The return of Dictator Ben Ali - tunisian best pro-vote campaign - branded content and entertainment gold lion

The Return of Dictator Ben Ali · Gold Promo · Memac Ogilvy Label Tunisia