Yay Festival 2012 identity and branding was created by SNASK; a brand, design and film agency situated in Stockholm. “YAY is a festival about inspiration. We give you talks by great minds and music by.
Looks almost handmade rather than done digitally, a scrapbook kind of effect with the images and text ontop of one another, overlapping. Flash of bright color draws attention to the title in the middle (hierarchy of information)