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Receber gramas de ouro como recompensa pelo esforço de perder peso se transformou na fórmula que o governo do emirado de Dubai acaba de lançar para lutar contra a obesidade. Essa campanha, que completa agora seu segundo ano, espera envolver mais de 15 mil pessoas. É voltada fundamentalmente às famílias, mas está aberta a todos…

Receber gramas de ouro como recompensa pelo esforço de perder peso se transformou na fórmula que o governo do emirado de Dubai acaba de lançar para lutar contra a obesidade. Essa campanha, que completa agora seu segundo ano, espera envolver mais de 15 mil pessoas. É voltada fundamentalmente às famílias, mas está aberta a todos…

Deira city center Dubai

Deira city center Dubai

Deira city center Dubai

Deira city center Dubai

Wafi City – A Luscious Charm in the Dubai City

Wafi City – A Luscious Charm in the Dubai City

Towering | Minaret and skyscrapers in the city's skyline, Dubai, UAE

Towering | Minaret and skyscrapers in the city's skyline, Dubai, UAE

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

trade tokens, California, Gold Country

trade tokens, California, Gold Country

The passenger ship “Soderarm” heads in a channel through the ice made by an icebreaker for the daily journey to the island Husaro in the Stockholm archipelago in Sweden April 5, 2013. According to the Swedish Metereological and Hydrological Institute (SMHI), the ice coverage in the Baltic is the thickest and most extensive ever on record. (Photo by Anders Wiklund/Reuters/Scanpix Sweden)

The passenger ship “Soderarm” heads in a channel through the ice made by an icebreaker for the daily journey to the island Husaro in the Stockholm archipelago in Sweden April 5, 2013. According to the Swedish Metereological and Hydrological Institute (SMHI), the ice coverage in the Baltic is the thickest and most extensive ever on record. (Photo by Anders Wiklund/Reuters/Scanpix Sweden)

Spice market, old city Dubai UAE

Spice market, old city Dubai UAE

Deira City Center Christmas Tree, Dubai, United Arab Emirates

Deira City Center Christmas Tree, Dubai, United Arab Emirates