This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
the Rooster is a Chinese symbol of honesty, as well as physical and moral fortitude
I think this design is very clever and eye catching. The colors are an immediate association with a cow which is what the company wants to get across. The W and M crossing over and creating a geometric diamond type shape is very interesting and would work well by itself for a single logo. I think that the negative and positive space in this makes the design even better.
Based in Surabaya, Indonesia, Betrayer Family is a contemporary type lettering & illustration project founded in 2013 that still goes on. Check out some of the Rad lettering illustrations we have created.
Craft Sandwiches Available on James Island This Month