Client: Ozon.ru (online store) Agency: IQ Marketing #Russia. This wordplay was the main focus for IQ Marketing when developing the campaign. The dog got fed up with people buying offline, so she ran away from Ozon.ru to scare people away from the streets. The mad animal ran around in Moscow and Saint Petersburg attacking passers-by. The slogan: “Beware of a mad dog. Stay in at your homes”. The agency got a Cannes Lions Grand Prix for the campaign.