Purple Creative has designed the visual identity for a new range of whiskies called the Glenfiddich Experimental Series. The identities feature a mixture of portraits, tasting notes, hand-lettering, scientific equations and diagrams. Founding partner and
Aleksander Mikhailovich Rodchenko was a Russian artist, sculptor, photographer and graphic designer. He was one of the founders of constructivism and Russian design; he was married to the artist Varvara Stepanova.